all change at ITV

hello everyone, I hope you are keeping your respective chins up!

Today ITV announced big cuts across the business (with a reduction in of 41%) , with a return to core services and a reduction in targets for the coming 3 years. No real suprise here, everyone knew that big changes were coming. I guess it puts paid to the original content strategy that Michael Grade had penned, but these are unusual times and they call for unusual measures.

Now the announcement has been made, and hopefully all remaining staff at ITV know where they stand, I for one am looking forward to seeing how we can get together and take the industy forwards. ITV remains the major commercial player in the market and they have a unique opportunity to 'update' they core offering in a reasonably dynamic way with a mixture of content, interaction and offline activity.