It has been a frantic week since I started at etv; the opportunity here is fantastic, and it is really nice to believe in a cause again. I have had a crash course in TV commissioning, production and ongoing programming, and it is certainly a different world to the one I have come from (pure digital design and build).
I guess the biggest difference is in the size of the contracts and the way they are commissioned, in my online days (even at one of the biggest agencies in the world) we would get excited by a £1M deal, in the world of TV that is considered deeply average - in commercial terms it takes a LOT of web development to match one good TV commission.
The rub here is that it seems that the old commissioning model for TV is, if not coming to an end, certainly slowing down, as advertising budgets move from TV to online, and while all of the research is pointing to the positive effects of video content online, it seems that broadcast-type content is yet to be 'fully' embraced by Brands - leaving somewhat of a gap.
I guess this is where etv come in; I am starting to formulate the pitch in my head at the moment, but the more research I do and the more people I speak to, the more I am convienced I have made the right choice to come here...
I will update this blog as much as possible over the coming weeks and months, as it would be good to share with you all I have learned (and will continue to learn) about this emerging market. I am also really interested in your thoughts and happy to take direction, criticism, idealistic ramblings etc... from anyone who wanst to air their thoughts.
I suspect we are really at the tip of the iceberg, so it should be good fun!
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