It was nice to read today (the in the NMA 31.07.08 www.nma.co.uk) that video is the most popular online activity... around 28% of Europeans now regularly watch video online which is more than double the % in 2006. That should make my job a little easier over the coming months and years.
This says to me 2 things: 1) the technology is now here to deliver on the requirement of the market and b) as with the social networking (web 2.0) bubble, the general public are now willing to engage in this way with this content online.
happily this is not at the expense of TV, which still has more broadcast viewers than the internet, and means these two mediums are serving different, but equally important markets.
bring on 2010!
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