Friday, 7 November 2008

Eric Huggers gives some new iPlayer stats

From the Screen Digest presentation:

56m videos served on Virgin +250m streams on PC's since launch
Now 1m+ unique users on a single day
85% windows, 10% mac, 3% iphone, 1% Wii, 1% linux
37% users 15-34
43% 36-54
21% 55+

I think these are pretty interesting results, not least that the older generation are completely on top of this new technology... all I can say is it must be a damn sight easier than programming the Video player!

The question is: Is it the ease of application, or the content that is driving the older users?

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