wow, what a start to the year!

Well, it has been a while, but we are really off and running with 2009!

This year brings all sorts of challenges to the broadcast industry, not least of which is "what the hell do we do with only a fraction of our ad revenue coming in..." - not something to be taken lightly when it comes to the potential loss of thousands of jobs.

We are working hard here at etv to define new models of content creation, and also new ways of delivering this content, and interacting with it, once it is on our mobile, TV, PC or games console. I have had the pleasure of meeting with both the BBC and Virgin Media recently, and they are both doing some really interesting things with their STB technology that will pretty much change the way we engage with TV. Obviously sky and others (such as Yahoo - please see previous postings) are also in this space, and I think this will provide a healthy scrap down the line for market share and audience interaction, hopefully we won't get to a place where we need 14 boxes, 2 PC's, 7 phones and an XBOX all tied together with a nest of cables...