ITV WTF!

Radical times call for radical thinking, or so it seems at ITV, where a possible merger of C4, Five and ITV has been put on the table. Of course this might never go through, as there are anti-competition laws to be by-passed and I can't see Sky allowing it, as it would provide major competition for them (and the BBC, although that is a different arguement), but it is an interesting idea... change C4 into a pure public broadcasting service with no ad-funding, and divert all their funds to the other 2 channels, this could work. Plus it would provide the most adventurous sea-change in the industry in many many years... something it probably needs.

I for one wouldn't be too apposed to this, it would provide the cash for all three channels to start spending with indies again and actually all three have a good idea about the future of TV in the digital space, as they all have great IP to exploit, so let's see how this progresses.

I don't have any silver bullets on how to keep ITV from their downward spiral, but this could be one solution, so it shouldn't be discarded out of hand.