It is good to have some positive news to report in these weird and wonderful economic times. The BBC Trust has sanctioned an increase (27%) in their online budget to £145m per year over the next 3 years.
This is hopefully very good news for those of us at the cutting edge of the digital/broadcast space, as the BBC simply spends money that other broadcasters cannot at the current time, and it has a mandate to spend this (in some part) with external companies.
I know from sources within the BBC that this is less than they asked for internally, but given they are looking at making £400m of cuts in the wider business, this is still extremely good darts.
It also follows my thinking that ITV should have considered something similar. Rather than reducing spend and targets, it should have increased digital spend, and pushed the targets out further... as it has a unique opportunity over the next 2 years to take significant market share in the digital content space... but hey ho, they won't be told :0)
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Poor old ITV! I think everybody is enjoying giving them a good kicking at the moment, even Sir Martin Sorrell. His most recent quote at MIPTV - "This recession changes our industry forever. If I was a media owner, and in particular if I was in one medium in one country, such as ITV in the UK, I would be very nervous." It's like watching an episode of Eastenders with ITV as Billy Mitchell!
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