I read with interest this week about Yahoo (http://www.yahoo.co.uk/) and chip-maker Titan are re-defining the TV experience by developing widget-based interaction within the TV experience... at first glance I like the idea of this, it saves us here at etv (http://www.etv.tv/) from creating multi-platform interaction, which currently requires the user to engage with one or more platforms (something which many people are now doing) and gives us the opportunity to really add value to broadcast-type content with the calls to action being backed up by the opportunity for direct response.
Then I considered that red-button essentially does this, so what are they offering over and above? I am speculating that this will be an in-picture online/tv/other screen play essentially consigning red-button activity to the history books... but then again, I am sure there is someone sitting at Yahoo who is paid much more than I am to tell me this is just the tip of the possibility-iceberg!
I am currently trying to track down Marco Boerries (Yahoo's executive vice president of Connect Life) to see whether I can get some low-down.
See the full article here: http://uk.news.yahoo.com/afp/20080821/ttc-lifestyle-us-it-internet-television-e0bba4a.html
Have a good bank holiday weekend!
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